American Trench

Case Study

Why we use C2FO

  • With C2FO we receive all the money up front, quickly
  • Receiving payments early frees up money for developing new product lines
  • C2FO is less expensive than borrowing or factoring

“Getting paid earlier helps us fulfill our obligations to our factories without having to take out ‘mayday’ loans.”


Launched in 2012 via the crowd funding platform Kickstarter, American Trench was founded to bring forward the exceptional manufacturing that exists within the United States. A trench coat purchased in London in 2009 inspired a three-year quest to bring their first product to market – the American Trench. Their product line quickly expanded beyond outerwear as their line of socks caught the attention of retailers. Transitioning from their Kickstarter beginnings has come with working capital challenges. Co-founder Jacob Hurvitz says, “Having C2FO is pretty darned important, because if you’re working with a big retailer you’re looking at 60 days for payment, but my factories don’t want to wait 60 days.”

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