zestt

Case Study

Why we use C2FO

  • We need cash flow to help us add more SKUs and increase staffing
  • Knowing that we can get paid in a week or two is great and helps us clear our books
  • It doesn’t take time and energy away from running the business – it’s plug and play

“This year’s holiday season is going to be huge for us and it will be great to have C2FO help us improve our cash flow.”

CO-OWNER

Childhood friends Jess Diehl and Benita Goldblatt had already independently launched successful businesses in their early 20s when they were inspired to become partners and launch zestt to bring a new, approachable aesthetic to contemporary home decor. The company has grown significantly over the past year and is looking forward to a big holiday season. Says Diehl, “We are excited that we’ll have our products available in store rather than via drop-ship. Our terms are net 45, and waiting that long to be paid is difficult. We were prepared to factor going into the holidays, but C2FO is much more beneficial from a financial standpoint.”

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