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Augmenting Cash Flow: C2FO Acquires India’s Largest Early Payment Platform, Priority Vendor

This article originally appeared in Business India Magazine, Dec. 20, 2019 – Jan. 12, 2020 edition

In October 2019, collaborative cash Flow Optimization (C2FO), a global provider of working capital solutions, cemented its position in India by acquiring the country’s largest early payment platform, Priority Vendor. With the amalgamation of C2FO and Priority Vendor, Indian suppliers can now receive a continuous flow of capital at costs lower than traditional financing alternatives. This combined network of more than 200 corporate entities will now be able to enhance returns on liquidity and strengthen the supply chain system. more than 125,000 businesses in India utilize C2FO’s working capital solutions to take control of their cash flow. Globally businesses receive over $1 billion in funding every week from the c2fo marketplace.

“This is an important milestone in C2FO India’s journey,” explains Pradeep Gode, senior vp & country head, India, C2FO. “The acquisition of Priority Vendor enables us to strengthen our position in the working capital space and to offer our customers more flexible and convenient solutions than ever before. C2FO services and supplier-led pricing model fully complement Priority Vendor’s unique digital financing solutions built exclusively for Indian businesses.” Gode is also a founding member of C2FO in India and oversees business development, strategic partnerships and customer success in the region. READ MORE