CASE STUDY

What A Bloom

Why we use C2FO

  • C2FO helps with budgeting because you know exactly when you’re going to get your money.
  • It’s inexpensive, which is important when you’re working on small margins.
  • We use it as a resource tool that’s always there when we need it.

“Without C2FO to help with our cash flow, I’d be sad. I’d have to send myself flowers.”

CEO

Toronto-based What A Bloom is a leader and innovator in the floral retail sector, specializing in online flower delivery and retail flower shops. They have a hand in every aspect of the creative and logistical processes involved, including purchasing the flowers, designing and making the bouquets, developing the order processing software, creating the packaging, handling customer service, and figuring out the best shipping methods. Their CEO says, “We work in the background with large retail customers, which means we make the bouquet, put it in our patented box and overnight it directly to a consumer. A lot of R&D goes into figuring out the logistical challenges and that costs money that comes directly from our cash flow. C2FO helps us bring in the dollars we need to grow and expand.”

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