5 principles of creating value

Dean Z. Myers, VP Supply Chain, Business Development, Coca-Cola, shares the five business principles you should never overlook

By Scott Loewen

On day one of a recent Global Business Intelligence CPO event, Dean Z. Myers, VP Supply Chain, Business Development, Coca-Cola, shared his personal and time-tested  “Principles of Creating Value” that offer a valuable reminder for us all.

Myers has created an easy way to think about value and new ways to “Create Better…Faster” by organizing his experiences on five key  principles.

“It’s common sense, but not common practice. If you violate these principles, you will lose every time,” says Myers.

Five universal principles of creating value

1. It’s not about you

When you start with the mindset of serving others and asking “How can I help you?” vs. “What do you want to buy from me?” everything else falls into place.

2. Deep alignment

As you think about who needs to be on board with a project or a decision, being aligned with the approach on day one is mission critical. Alignment before action will never let you down.

3. What’s next?

If you are comfortable doing what you’re doing today or you think you’re the smartest person in the room and have nothing else to learn, you most certainly will miss the next big thing. Constantly looking for what is next, outside our current view, is the key.

4. Make the invisible visible

All people have three things; things they are for, against and a unique situation or need that drives with whom they connect and collaborate. When you uncover these three hidden facts, it is easier to negotiate, partner and create win-win solutions.

5. People do business with people

You may say you work with “Global 2000 Name Here,” but the last time we checked, the people you work with at those companies don’t share that last name. Remember that ultimate customer success comes from creating and maintaining deep relationships with your internal and external customers.

As executives, we tend to define success in numeric terms or strategic objectives. However, we often forget that no matter the role or industry, we are ultimately always doing business with people and should make it a priority to create and maintain meaningful relationships. Whether you are working with internal partners, or with Global 2000 prospects, you can apply these five principles of creating value and be certain your efforts will deliver positive results.

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