Resources | Customer Success | May 10, 2021

REI Invests in Its Supply Chain with C2FO

With C2FO, REI gives its vendors an attractive working capital option and paid back its one-year investment in less than seven months.

REI is a national outdoor retailer on a mission to inspire, educate, and outfit people for adventure.

Operating 154 retail stores in 36 states, REI sells sporting goods, camping gear, travel equipment, and clothing.

REI has consistently been a top-performing retail company focused on delivering value to co-op members through its unique community approach.

The challenge

REI needed a strategic program for investing cash that would simultaneously help provide its vendors access to working capital. Existing in-house discounting programs were manual, and REI wanted an automated solution to improve efficiency.

The solution

After an extensive RFP process, REI selected C2FO based on its unique marketplace model and vendor-centric onboarding approach—both great fits with REI’s culture of vendor collaboration.

With quick implementation and seamless integration with REI’s ERP system, the program was live in six weeks.

Now, REI is earning a better return on short-term cash than previous investments could provide. The program paid back REI’s initial one-year investment in less than seven months, and REI’s vendor partnerships are stronger than ever.

“Retail is very competitive, and return on every dollar counts. The C2FO team are experts in dynamic discounting and make the program very easy for our treasury and accounts payable teams.”
Senior Treasury Manager, REI

Success Snapshot


REI wanted to generate better returns from its cash on hand while helping its vendors.

Why C2FO?

C2FO delivers greater returns on short-term cash. And it has seamless integration with REI’s ERP system.