Winholt Equipment Uses C2FO to Increase Cash Flow on Demand

C2FO’s easy-to-use platform gives companies the power to access funding faster than traditional banking. Here’s how it works.

Winholt Equipment provides essential equipment to the food service, big-box retail and supermarket verticals, said Don Schneidman, the company’s CFO.

Its product lineup includes stainless steel fabrication, e-commerce picking carts, material handling equipment and much more. Simply put, America’s most successful retailers rely on Winholt Equipment for the tools to run their businesses.

Why Winholt Equipment chose C2FO

Winholt Equipment has been utilizing C2FO’s early payment platform since 2015. The relationship began when one of Winholt Equipment’s clients started offering early payment through C2FO, the world’s on-demand working capital platform serving more than 1.75 million businesses worldwide. 

With C2FO Early Pay^TM, suppliers like Winholt Equipment give a small but competitive discount on their invoices. In exchange, their customers agree to pay immediately, speeding up payment by weeks or months.

How C2FO helps

Quick, convenient access to capital

With C2FO, Winholt Equipment can quickly access working capital. When Schneidman requests early payment, funds show up in the company’s accounts in as little as 24 hours.

That’s much faster and much more convenient than convincing a bank to increase a credit line — a process that can take weeks or months.

“The turnaround time in the traditional banking world these days to get approvals for anything is crazy,” Schneidman said.

Better pricing and terms from suppliers

Because of C2FO Early Pay, Winholt Equipment is able to pay its vendors extremely quickly, which makes it possible to request more competitive terms.

“I was able to negotiate better pricing and better terms on those relationships than I otherwise would have been able to without C2FO,” Schneidman said.

Even stronger KPIs and metrics

By requesting early payment, Winholt Equipment is able to improve different KPIs, such as the length of its cash conversion cycle.

The results

Cash flow is critical for any business, and having access to C2FO has given Winholt Equipment an on-demand way to access funding whenever it’s necessary.

On average, its DSO is 50 days lower with customers who use C2FO Early Pay. Getting paid seven weeks sooner instantly benefits the company’s balance sheet.

“The ability to bring in Early Pay invoices from some of our buyers has really been a game changer,” Schneidman said.

Winholt’s Key Buyer Relationships Through C2FO

Over the past seven years, Winholt Equipment has leveraged C2FO’s platform to strengthen relationships with major retail buyers.  Winholt has 15 customers currently offering early payment on the C2FO platform, ensuring that there is always an opportunity to get paid early.

These strategic relationships, facilitated through C2FO’s early payment program, have allowed Winholt to maintain its position as a leading equipment provider while optimizing cash flow and strengthening its financial position.